Bookshelf
Here are some of the books that continue to be a source of thinking for me in different discourses relevant to business. You are invited to join me in discussing any of these books. We’ll see what new actions we can take as a result of our learning together.
Topics (listed almost in alphabetical order)
Business Process
Understanding Computers and Cognition A New Foundation for Design
Terry Winograd, Fernando Flores, 1994
Biology
The Tree of Knowledge The Biological Roots of Human Understanding
Humberto Maturana, Francisco Varela, 1987
Economics
Freakonomics
Steven D Leavitt, Stephen J. Dubner, 2005
Commanding Heights The Battle For The World Economy
Daniel Yergin, Joseph Stanislaw
Principles of Economics
N. Gregory Mankiw, 2004
Globalization
Rising Above The Gathering Storm: Energizing and Employing America for a Brighter Economic Future
Committee on Science, Engineering, and Public Policy, National Academies, 2005 Forthcoming Publication available online here
The Lexus and The Olive Tree: Understanding Globalization
Thomas L. Friedman, 2000
Entreprenuership
Disclosing New Worlds Entreprenuership, Democratic Action, and the Cultivation of Solidarity
Charles Spinosa, Fernando Flores, Hubert Dreyfus, 1997
Innovation and Entreprenuership Practice and Principles
Peter F. Drucker, 1985
Finance
Analysis for Financial Management
Robert C. Higgins, 2001
Managing By The Numbers A Commonsense Guide to Understanding and Using Your Company’s Financials
Chuck Kremer, Ron Rizzuto, 2000
Kremer’s Financial Scoreboard Website
General
Building Trust in Business, Politics, Relationships, and Life
Robert C. Solomon, Fernando Flores, 2001
Into Thin Air
Jon Krakauer, 1997
Moneyball: The Art of Winning an Unfair Game
Michael Lewis, 2003
Linguistics
Don’t Think of an Elephant: Know Your Values and Frame The Debate
George Lakoff, 2004
Management (Leadership)
Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market
Michael Treacy, Fred Wiersema, 1996
Management Challenges for the 21st Century
Peter F. Drucker, 1999
Marketing
Permission Marketing
Seth Godin, 2000
Inside the Tornado
Geoffrey A. Moore, 1995
The Marketing Imagination
Theodore Levitt, 1983
Selling
Compensating New Sales Roles How to Design Rewards That Work in Today’s Selling Environment
Jerome A. Colletti, Mary S. Fiss, 1999
Rethinking the Salesforce Redefining Selling to Create and Capture Customer Value
Neil Rackham, John DeVincentis, 1999
Spin Selling
Neil Rackham, 1988
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